Consumers urged to skip the kreef this summer as West Coast Rock Lobster moves on toSouthern African Sustainable Seafood Initiative (SASSI)’s Red list

WWF South Africa has launched a campaign calling on consumers to skip the kreef this

summerrdquo;, as this popular seafood treat has now moved onto the Red list of the

Southern African Sustainable Seafood Initiative (SASSI).

The SASSI list is a traffic-light system that helps consumers make sustainable

seafood choices: Green is best choicerdquo;, Orange is think twicerdquo; and Red is don't

buyrdquo;.

WWF has warned that the West Coast Rock Lobster (Jasus lalandii), commonly known

as kreef, could disappear from menus altogether within the next five years unless radical

action is taken to save the fishery.

The Skip the kreef this summerrdquo; campaign follows an outcry over the

government's recent announcement of an unchanged Total Allowable Catch (TAC) for kreef

this season. With only 2% of original stock remaining, the species has gone into a

precipitous decline due to illegal fishing and poor management of the fishery.

To raise awareness, WWF has launched a digital campaign asking consumers to avoid

eating kreef, as they would any other SASSI Red-listed species. The campaign is aimed at

mobilising consumers and getting them to use their buying power and voices to help this

species and the fishers who depend on it for their livelihoods.

In addition, a coalition of fishers and WWF have co-signed an open letter to the

Minister of Agriculture, Forestry and Fisheries Senzeni Zokwana calling for a radical

rethink of how the West Coast Rock Lobster resource is managed in the interests of

everyone involved in the industry.

WWF-SASSI Manager Pavitray Pillay commented: This is a fishery in crisis and we

need real leadership to turn it around. Consumers have a key role to play in supporting

legitimate fishers and demanding change through their buying practices.rdquo;

WWF marine scientist Jessica Greenstone said, If we can't change the trends, a

viable commercial West Coast Rock Lobster fishery within the next five years is unlikely.

This has implications for both our marine ecosystems, in which kreef play a key role, and

the communities that rely on them for their livelihoods. This is why the coalition, which

includes fisher organisations, is urging government to take immediate action for more

effective management.rdquo;

Source: World Wildlife Fund (WWF).